Everyone has a smartphone these days, and anything you or your business can do to make things easier for your customers, will make it much more likely that they will take advantage. Some examples of great uses are, your contact details to be added to their address book, maybe a link to your online store, or how about a YouTube video showing off a product or service? You are also providing a valuable and useful service for your customers. For example, when you make it push button easy for your business contact details to be instantly added to their address books, it now becomes easier for them to contact you, get directions and reminders of their appointments, visit your website, and the list goes on!
The automation you can provide will become more apparent as you start using them. There are hundreds of really amazing things you can do with these, even if it is just to make something automated for yourself at home.
Most everyone knows about QR codes these days, but NFC tags might be a new concept for some. If you need any help in implementing these for your own uses, just shoot me an email at [email protected] or scan the code to visit my website.
That’s what we used to call it growing up in Lake Tahoe when snowstorms would require you to stay home.
Now with all the quarantines, the whole world is experiencing this, some for the first time.
With technology and especially the internet, we now have some cool new ways to help entertain, educate and just occupy our time, and I have just a couple of suggestions to get you started.
1. Google Street View – This is a great way to see virtually anywhere in the world, and now, the Moon, Mars, and under the Ocean. Not only is this useful now but a very valuable way for you to learn to plan trips.
2. Webcams and “Virtual Tours” There are more and more webcams being installed all around the world, and you can use them to see what is going on somewhere, or just use them to do a “Virtual Tour” For example, here are a couple of great ones to check out!
Don’t forget about all the cool “Facetime” type apps and group chat tools that let you visit your family and see their mugs too!
Earthcam is one of my favorite networks of cameras, and I doubt if you would ever run out of places to virtually visit!
With the speed of everything on the internet these days, everyone seems to want to just "Flick the switch" and get online. Well, I have learned over the years that there is much more to consider, if you are really going to be successful with your online campaigns. This information is designed not to overwhelm and confuse you, but educate and prepare you to not set yourself up for failure. If you find this all confusing or just too much, I have put together a list I like to call "Baby Steps to getting online"
How to get found online explained from a kids point of view In this example we are going to talk about getting online for someone who sells only 1 thing, wiggly worms. If we were really dealing with a 4 year old, every one of these would be followed by “WHY” or “HOW”, for this example we are going to not answer those here. “Hi, my name is Tiffany and I sell wiggly worms” “You can find me at www.wigglyworms.com" Create a web-page about wiggly worms and your web pages must talk about wiggly worms. Talk about the fact that you sell wiggly worms in places like Youtube, Facebook and Twitter. “Hi YouTube! We make wiggly worms, see how we do it, check out or website at www.wigglyworms.com The more other places that have links that point back to your website talking about how you sell wiggly worms the better. your business should be listed in as many online directories as possible “You want as many people talking about what you do and how to find you as possible” That's really it!
While this is greatly simplified, it really is that easy to get started. Sometimes people can get bogged down with information overload and not do anything at all, which is the worst thing you can do.
If you do a Google Search for “why do you need a website” as of today it returned About 3,880,000,000 results – OMG!
If you have any kind of product or service, the answer is probably yes so we will waste no time on this one.
Because the internet is so incredibly powerful and unlimited as to what you have available to you it can be information overload.
The best quote I ever read, that makes this point perfectly is, “Getting information off the Internet is like taking a drink from a fire hydrant” a quote by Mitchell Kapor.
The typical scenario when someone is trying to make the transition to going online, is they research it to death, and get so much information they can’t move forward.
Here is the best thing you can do to get started.
The only thing you need to do immediately is decide what you want to call yourself online like www.paintbrushes.com. Once you find a domain that is available, purchase it immediately! If you change your mind, or come up with something better later, fine! You can have as many of these as you want all pointing to the same site. Also, no matter what else you do, this will be the foundation of everything else you will need, and it does not matter if you do the work yourself or hire someone.
One place I use for this is Godaddy, because they are usually the cheapest, and I like their tech support, but use anybody you want, it does not matter!
If you are not sure what you would need or do with a website, here are a few things to consider.
Its the most affordable way for you to tell people who you are and what you do.
Its where people will be looking for your product or service.
Its the best place for you to answer your customers or visitors most frequently asked questions.
And finally, you can be sure if you have any competition, they will have a website!