With the speed of everything on the internet these days, everyone seems to want to just "Flick the switch" and get online. Well, I have learned over the years that there is much more to consider, if you are really going to be successful with your online campaigns. This information is designed not to overwhelm and confuse you, but educate and prepare you to not set yourself up for failure. If you find this all confusing or just too much, I have put together a list I like to call "Baby Steps to getting online"
How to get found online explained from a kids point of view
In this example we are going to talk about getting online for someone who sells only 1 thing, wiggly worms.
If we were really dealing with a 4 year old, every one of these would be followed by “WHY” or “HOW”, for this example we are going to not answer those here.
“Hi, my name is Tiffany and I sell wiggly worms”
“You can find me at www.wigglyworms.com"
Create a web-page about wiggly worms and your web pages must talk about wiggly worms.
Talk about the fact that you sell wiggly worms in places like Youtube, Facebook and Twitter.
“Hi YouTube! We make wiggly worms, see how we do it, check out or website at www.wigglyworms.com
The more other places that have links that point back to your website talking about how you sell wiggly worms the better.
your business should be listed in as many online directories as possible
“You want as many people talking about what you do and how to find you as possible”
That's really it!
While this is greatly simplified, it really is that easy to get started. Sometimes people can get bogged down with information overload and not do anything at all, which is the worst thing you can do.
If you do a Google Search for “why do you need a website” as of today it returned About 3,880,000,000 results – OMG!
If you have any kind of product or service, the answer is probably yes so we will waste no time on this one.
Because the internet is so incredibly powerful and unlimited as to what you have available to you it can be information overload.
The best quote I ever read, that makes this point perfectly is, “Getting information off the Internet is like taking a drink from a fire hydrant” a quote by Mitchell Kapor.
The typical scenario when someone is trying to make the transition to going online, is they research it to death, and get so much information they can’t move forward.
Here is the best thing you can do to get started.
The only thing you need to do immediately is decide what you want to call yourself online like www.paintbrushes.com. Once you find a domain that is available, purchase it immediately! If you change your mind, or come up with something better later, fine! You can have as many of these as you want all pointing to the same site. Also, no matter what else you do, this will be the foundation of everything else you will need, and it does not matter if you do the work yourself or hire someone.
One place I use for this is Godaddy, because they are usually the cheapest, and I like their tech support, but use anybody you want, it does not matter!
If you are not sure what you would need or do with a website, here are a few things to consider.
Its the most affordable way for you to tell people who you are and what you do.
Its where people will be looking for your product or service.
Its the best place for you to answer your customers or visitors most frequently asked questions.
And finally, you can be sure if you have any competition, they will have a website!
There are a number of variations of this scam around the internet, but the symptoms are very common, and here is just one example. This example happened in Google Chrome, on a PC, I have not tested on the MAC yet, but have had similar situations on my MAC.
You type into your browser to go to YouTube but you accidental type the address incorrectly, say “YouTuber”, in this example.
Next thing you know, a Pop Up or “PUP” (Potentially Unwanted Program”) comes on the screen and says your computer has been infected. See the following message and screenshot.
Your computer with the IP address (an IP address will show here) has been infected by the Virus RDN/Yahlover.worm!055BCCAC9FEC-Your information (for example, passwords, messages, and credit cards) have been stolen. Call the Technical Support number below to protect your files and identity from further damage.
It even locks you onto the page, with seemingly no way to get out of the browser, and for a lot of users, this only reinforces, that the message must indeed be legitimate.
I have heard they will ask you to pay an amount, say somewhere between $30 – $150, to fix your computer, usually by someone pretty rude!
I was going to actually call the number listed, in this case 1-888-373-0151, and record the actual phone call, but trust me, this is a scam and there are many variations of it!
I recommend if this happens to you, launch task manager and “End Task” on your browser to force it closed, or if on a MAC OS “Force Quit” your browser.
I personally clear my browser cache, and immediately run something like Malwarebytes scanner, just to be sure.
One other thing worth mentioning, I always recommend to people, to use a password manager, to store your usernames, passwords, etc. This is just one more reason to use one. Don’t store your password or login information in your browser, that’s one potential place they are probably trying to steal it from.
There are a lot of scams and spam messages that we all probably get everyday. I posted about 1 common scam here.
This is the best way I have ever seen anyone describe how to deal with those spam emails!